Introduction
In 2016, Google published a study [1] in which 58% of mobile users use their smartphones to monitor prices, offers, and discounts, check reviews, compare products, and even purchase products. What’s more, 66% of those people used their device to make a purchase at least once a week. Thus, it might seem that to https://remontibudowa.com/ https://zaskakujacakuchnia.pl/ http://urzadzajzpasja.pl/ https://dlabiznesmena.pl/ https://casinomega888.com/ https://fk-vintage.com/purchase/shoun/ https://www.celeb-lady.jp/ https://foozoku.net/ https://bring-consulting.co.jp/ http://miura-seikotsuin.com/ https://thabet.media/38% of purchases made via mobile devices are not that high for mobile devices. However, every online store owner should remember that customers firstly use their smartphones to check available offers, and only then – their desktops. Given these statistics, plenty of questions arise: Isn’t a responsive site a better alternative to a mobile app, or isn’t a responsive site alone enough to run e-commerce? This may be enough, but nothing more. In this article, we’ll take a look at the main benefits that mobile apps offer.
- New sales channel
Is your online store already presented in Bing, Google Search, and social networks? Then it’s time to move to a new level – to create a mobile application for your store and place it in the Google Play Market. Customers will be able to buy your products directly from their smartphones. Your shop icon will always be on their screen.
Google Play is the largest platform with millions of users around the world. All the market leaders are already there: ASOS, Amazon, eBay, AliExpress, etc. This is a reason to create your own application.
- Gather a loyal audience and a base of regular customers
Mobile solutions make the connection between online stores and customers stronger. Online shoppers who use their smartphones to shop prefer the apps that their favourite stores offer. Plus, when the app is on the customer’s screen, they are more likely to return to your store.
How to get people to download and install the app? Just offer them personalized offers or limited discounts to encourage them to install your app. This will automatically build up your customer base. Your regular customers’ retention generates you constant profit without advertising costs, therefore, the m